The Patent Spot: Toronto [does] Love Kicks

Wednesday Nov 17^th marked the launch of the newest social initiative aimed to make a difference in the lives of Toronto youths. 291 King St. W was buzzing with sneaker enthusiasts as “Toronto Loves Kicks” (TLK) made its official debut complimented by art, music and fashion throughout the night. Founders Dion Walcott and Lee Joseph presented the night as the stepping stone to work with underprivileged youths of disadvantage neighbourhoods using kicks (sneakers) as the underlying tool to reach out and create social responsibility and youth empowerment.

The inauguration of “TLK” manifested a foundation that was clearly celebrated by the guests in attendance as Dazzling Lounge and Restaurant was the site to a vivacious, urban, and inclusive event. Guests were greeted by friendly faces, given the opportunity to indulge in what can only be described as earnest contemporary urban images conveyed through different paintings lingering over parts of the room. With “TLK” logos, images and sponsored goodies spread around every corner of the venue the underlying message of the night was far from anyone’s mind. The notion of creativity and artistic vision held an overwhelming presence as the festivities unfolded and giving back was the basis for everything that took place.

The memories of the night were captured in photos by the photographers of Deniro Entertainment, and the attendees were awed, aroused, and inspired by the musical styling of Dj Tabs; as he touched every cornerstone of hip-hop and R&B, all the way back to the early 90’s often matching the most fitting music segments with the most suitable sneaker highlights of the night. Silent auctions, special giveaways, and a brief fashion show presenting a collection of classic sneakers and exclusive “TLK” apparel kept the guests immersed in all the excitement and asking for more.

The night was a success in many respects as the gentlemen behind “TLK” managed to stay true to their vision; they have included elements of their lives in this initiative and these unique expressions are evident in their love for their culture, community and well let’s face it sneakers. As the Toronto sneaker lovers and their supporters were impressed, amazed, challenged, triumphant, and at times even futile in their sneaker knowledge; the one element that remained constant and evident as the night progressed and came to an end was the centrality and the versatility of sneakers, if nothing else in their simplest form as a piece of functional art.

Sahar T.