LOVAS
Patent: What inspired you while you were creating this collection?
Lovas: For Spring/Summer 2011, LOVAS Wesley Badanjak presents "Elemental". Using a colour palette of silver, charcoal, black, lipstick and citron inspired by the periodic table of elements, Badanjak focuses on his signature tailored daywear while expanding on his popular cocktail designs. The focus of this season is taking classic elements of a woman’s wardrobe and injecting them with a fresh and modern attitude.
Patent: Three words that describe your collection?
Lovas: Sensual, playful, refined
Patent: Best thing about LGFW?
Lovas: Getting to present your collection to the media and public as a cohesive, distinct vision.
Patent: Who are you making your clothes for?
Lovas: LOVAS is made for the working woman who leads a busy life and needs clothes to take her from the workplace to a night out. She is fashion savvy but not into trends. She rather prefers modern takes on classics.
Patent: Fashion and society are very much intertwined. Given the slow comeback from the global recession, what do you think fashion is trying to say?
Lovas: At LOVAS we are trying to give woman a reason to go out and spend on quality, Canadian made garments that are unique and special, worthy of their hard earned dollars.
Patent: What does the theme 'Power of Style' mean for you?
Lovas: Style is very powerful as a first impression will communicate so much about an individual. One's personal style can make a powerful impact so we always need to dress in a manner that expresses our individuality.
BY: BRANDII STYLES
To see more go to www.lovasfashion.com
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